“Leads up 200% and Social Media Interaction up 115-140% which is unheard of.”*
In an era of fast past changing technological and digital advances, I was lost. I’m one of those old school guys having found success using direct mail and traditional grass roots marketing and needed to find the right solution to evolve for today’s market conditions. After trying a few SEO firms that had either experience with the tools but not the fitness industry or firms that knew the industry but not the tech tools I landed at TAG. They created a simple to follow plan that all I needed was to sit back and trust their expertise. For an experienced successful entrepreneur not the easiest task to stay out of my own way. Not to mention the lingo and new tools felt so foreign for me. Needless to say as I write this testimonial that it all worked out for the better. As my digital presence grew so did my leads and traffic generation which was all as promised. I was able to migrate away from the print advertising and focus more on the digital opportunities recommended by Tag. They updated my website and populated my site with key words and quality materials recognized by different search engines and voila here I am reaping the rewards all with a reduced acquisition cost. A total win on many levels.
Bill has become a trusted advisor and more than a business associated a friend. Bill and his team are quality individuals that can help you with your digital solutions. Get ahead of the curve. I think it’s vital for your future.
Super happy with what TAG has provided our health club! The team has been nothing but responsive and the follow through has been great. What I had multiple companies doing for me previously I receive all under one roof efficiently and cost effectively. It’s important for me to have good follow up and strong communication and Andrew and Tee-Ta are excellent with this. We had an extensive Open House campaign recently, and the team at TAG helped with digital, web, FB and e-communication to make it a very successful event. I highly recommend TAG as they’ve proven themselves a great partner in my business.
“after decades of using only direct mail to drive new members, this is the first year we are not sending any “snail mail” and will confidently rely only on the TAG Marketing Program”*
We are very pleased with our experience with TAG Digital Marketing since hiring them several years ago.
In fact, after decades of using only direct mail to drive new members, this is the first year we are not sending any “snail mail” and will confidently rely only on the TAG Marketing Program, saving us thousands of marketing dollars.
Director, Heroes Fitness
(Owners Dorothy and Steven Langdon)
“sales revenues are up 38% in under 9 months”*
“TAG shot us to the top of Google under keywords like “gyms in oxnard” and as a result our sales revenues are up 38% in under 9 months. Highly recommend. Many others said they could do this for us but only TAG delivered the goods!”
“a substantial increase in walk-in traffic and phone in sales”*
“I have been asked about my opinion of TAG Business Strategies and their overall package for digital marketing that has been deployed in our five Florida clubs and currently in the process of adding the Alexandria Va. club as well. Since so many operators have asked me about my experience with TAG since the owner’s conference, I thought it would be much easier to put together a quick status report with information about what our experience with TAG has been to date.
Our account manager at TAG has been both responsive and capable and has handled everything from all posts on Facebook and social media, to all updating of class schedules and other pertinent information on the goldsgym.com site. Whenever we’ve asked for new creative pieces to support promotions and specials, they have been provided promptly and without additional charge and actively promoted on our websites and social media.
Search Engine Marketing
One of the most impressive things TAG has done for us, was to construct new high end websites for each of our locations, and was able to move them up quickly in Google and others under search terms like “what is the best gym in Orlando”, “women’s gym in Clermont”, “health club in Orlando” and dozens of other ranks on Google page 1. As a result our Orlando club is getting about 1200 new visitors to its website every month, and seven-day sign-ups have increased 30 to 40% when combined with the leads from Goldsgym.com
If you haven’t already visited the sites TAG created for us, take a look: goldsgymfl.com
The leads from the new TAG websites have consistently closed with about double the effectiveness (closing percentage) of the standard Gold’s gym.com leads.
There also has seemed to be a substantial increase in walk-in traffic and phone in sales with more in June-July-August then Jan-Feb-March this year which is highly unusual. This occurred as TAG programs took a foothold, but since our in club tracking has always been a challenge I cannot determine how much is from the increase in web traffic.
The Mobile websites TAG has created and launched for us are high quality and functional. We also have had 587 “click to map” clicks which are people looking for the club on a map that could indicate walk-in new members.
Social Media/Review Marketing
TAG created custom looks and pages for all Social Media Sites like Facebook, Twitter and Yelp. TAG handles every aspect of the upkeep of those like posting and responding to members.
TAG has doubled our Facebook followers in 5 months (page is 4 years old) and helped us to take clubs which had several bad reviews to only good ones. TAG has also increased our Facebook reach from 3200 to 8700 in the same time period.
TAG has also launched programs in club to drive positive reviews and as a result great Reviews on Google have tripled, Yelp reviews have doubled and Facebook Reviews from zero to 9.
TAG is also promoting our Facebook to non-members outside the community and we have had inquires for membership from Facebook as a result.
Consulting/Evaluation of other Marketing Programs
Bill has been available to answer questions and help us evaluate any new marketing programs that have been presented. For example TAG’s reputation program was able to get Yelp to advertise for our Gyms free when we had been called by Yelp asking for $600 per month for advertising.
TAG has offered to evaluate our direct mail and print campaigns as well to help save marketing dollars.
I have cc’d Susan Adams, our Area Operations Director to answers any further questions you may have. Susan works with TAG on a daily basis so she will be better equipped to answers more questions for any of those who may want to drill down for more in-depth inquires about TAG’s services.
In closing, I have to say I have worked with many vendors and service providers over the years and Bill is one of the most tenacious, focused and hardworking people I’ve had the pleasure of working with. It took some time and meetings with our team here on the ground to evaluate what TAG has done for us to date, for us to determine how much I wanted to get behind TAG to endorse them. As we all well know, you never want recommend someone to your friends, family or colleagues unless you feel confident in their ability to perform and I’m confident at this point in recommending TAG.”
“drove the top of search engines quickly in a very competitive marketing, and as result leads flowed in with very strong ROI”*
“Our Clubs were Franchised with the Largest Brand and I heard TAG Managed 100s of Franchisees and most of the largest owner groups so we hired them enthusiastically and the results were great.
“I even had another local competitor ask me “Who is doing your social media” because TAG’s efforts were showing up in our markets so strong.”*
“Tag Digital Marketing and their team have provided outstanding support and services for our organization. Bill’s team are dedicated, timely and a pleasure to work with. No doubt our transition into being more “Social media savvy” has been greatly enhanced with having a team of experienced professionals making it smooth and effective. I even had another local competitor ask me “Who is doing your social media” because Tag’s efforts were showing up in our markets so strong! Thanks to the Tag Team for all they do!!”
“Our walk-in traffic is up at least 30% at a time when it historically decreases. The money I have saved by giving up TV, radio and/or direct mail more than pays for TAG’s services.”*
“I could not be more pleased with the results (Since hiring TAG). I still do not understand social media or search engines on the internet, but I know this, we have gone from being non-existent on most search engines to right there at the top of most of them, and our social media pages have exploded. Most importantly, this happened in the summer!
“If I have questions about other forms of advertising or promotions, I can rely on TAG to give me unbiased advice. So for me, they are also my marketing consultants. My decision to go with TAG has been a good one.”
“Sales of student memberships have TRIPLED and we save $3,000 per month by stopping direct mail. So we actually saved money by hiring TAG WHILE increasing sales at the same time.”*
“You and your staff have been highly responsive to our questions –and we appreciate the excellent customer service.
The last part of the month is really shaping up for us (after a very slow start). I’d be interested to see the PPC report from our Google campaign.
We are very happy to be partnered with TAG!
Sales of student memberships have TRIPLED year over year (70 last May already 215 this) and we were also able to save $3,000 per month by stopping direct mail. So we actually saved money by hiring TAG while increasing sales..”
“membership leads by almost 30%. I highly recommend their service”*
“TAG is a significant part of our marketing program regarding websites and social media marketing . TAG has the innovative skills and ideas that has increased our Web visibility and our membership leads by almost 30%. I highly recommend their service to anyone, who’s serious about generating business.”
“immediate influx of leads – very happy we made the decision to partner with TAG”*
“TAG Business Strategies has given us a social media and web presence; we have received an immediate influx of leads and our search engine presence has improved. They are a very professional and insightful group who truly want our program to succeed. We have been very happy we made the decision to partner with TAG.”
“referred other owners as well who are also personal friends which is the best indication of how satisfied I am”*
“We have been very happy working with TAG. The additional SEO and google ads has driven traffic into our club and allowed us to trim our conventional marketing budget. The team at TAG is very responsive and I know that the president of the company is a phone call away. TAG has become a trusted partner in the success of our Gold’s Gym business. I have actually referred other owners as well who are also personal friends which is the best indication of how satisfied I am.”
“I have never seen as much sustained excitement as generated by the contest. Happy, happy, happy!”*
“The (Check in and Win Contest by TAG) Hawaii setup and contest has created a phenomenal buzz in the gym. It has generated excitement among members and staff and generated friendly competition between the members. The members love it, the staff loves it. It creates engagement and fun. I have never seen as much sustained excitement as generated by the contest. Happy, happy, happy!”
“I am so glad I finally made the decision that I believe has made a huge impact on both of our clubs!”*
“I can’t begin to thank you all enough for the tremendous amount of work you have done for our clubs. It took a long time for me to feel comfortable with your organization, as I tend to over-analyze everything – so I am often “a little late to the party”. I am so glad I finally made the decision that I believe has made a huge impact on both of our clubs!
While we thought the contest was great and generated a lot of buzz in the club – when it was over, we figured that was it – over til the next campaign. It was an absolute stunner when you called me today, Bill, and informed me that one of our members had actually won. It blew us all away and of course we’re gonna take that and run!
So those are my thoughts on the Hawaii promo – it was great and a huge “buzz builder” – but now on to more serious stuff.
Our Webster club, as you know, has been open for 8 years. We run TV, radio, local newspaper and direct mail at various times throughout the year. I have what I would consider a decent budget – but reality is probably the lower end of middle of the road. When we signed on with you, leads had been drying up, and a search of ‘gyms in Webster” (and it is a small community) found me buried – well in the pages 6 & 7. I just couldn’t fathom how my club, with nearly 3,000 members, an active Facebook community, and a decent ad budget, could rank below a brand new CrossFit box with 200 members – even below The Little Gym for toddlers – it all made no sense to me.
We also opened a new club in the Village of Fairport. After extensive advertising during our presale, we still showed up NOWHERE in a google search of ‘gyms in Fairport’.
After just four short months with your organization, we can now be found on page one in the Webster search, and in Fairport, we are happy to occupy the top spot – Number One!!! This is going against a YMCA that is 7 years old, has over 20,000 members and is doing a 70,000 – $7 million addition. I would have to say that not only has your organization transformed our marketing strategy – your systems and strategies have been crucial to us and has paid off immensely.
Thank you again for your efforts, and let the good news keep rolling.”
“INTERACTIVE EXPERIENCE that members AND employees could enjoy while also driving social media activity.”*
“The TAG Check-In and Win Hawaii Contest had all the components we needed to be successful. Our goal was to create not just a visual display, but an overall INTERACTIVE EXPERIENCE that members AND employees could enjoy while also driving social media activity.”